Muri Drinks is a Copenhagen-based company that creates non-alcoholic beverages using natural fermentation and sustainable practices. Founded by Murray Paterson, the brand focuses on producing complex, adult-oriented drinks that offer unique flavors, rather than simply mimicking alcoholic beverages. Muri's products, such as Yamilé and Passing Clouds, are popular in gourmet circles and are known for their innovative use of ingredients like fruits, herbs, and teas. The company emphasizes sustainability in both its ingredient sourcing and production methods, making it a leader in the non-alcoholic beverage market.